Fiat Chrysler Takes The Stage Again In Ads During American Music Awards

Olivier Francois' love for music as a branding vehicle needs no introduction. The harnessing of iconic music and musicians in Fiat Chrysler marketing campaigns over the last five years by the Fiat Chrysler CMO, ranging from Eminem to Bob Dylan, testifies to that.

from Forbes - Leadership http://ift.tt/1X7Qfjl