College athletics is big business. In 2014, college football revenues alone topped $3.4 billion. Combine that with basketball and other sports, and college athletics will generate well over $6 billion in revenues this year. Even at Division II and III schools where sports generate little if any revenue, athletics are critically important to institutions’ brands and success and thus receive significant funding. With many individual athletic program budgets exceeding $100 million, it begs the question - who’s really in charge of all that money?
from Forbes - Leadership http://ift.tt/1PVDB0W
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