Source: www.bizjournals.com --- Thursday, March 30, 2017
Google has dethroned Apple in Brand Finance's annual ranking of America's most valuable brands, ending Apple's five-year run atop the valuation and strategy consultancy's leaderboard. The rankings, unveiled today, chart the nation's 500 most valuable brands based on a variety of factors, all aimed at determining how much of a given business's revenue is attributable to the brand. Marketing investment, familiarity, preference, sustainability and margins are among the factors. Brand Finance assigned… ...
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