Source: routenote.com --- Thursday, March 30, 2017
Following Apple’s purchase of a Carpool Karaoke series Spotify have revealed a similar series for hip hop artists, but with a twist. What do you get when you pair a rapper and a producer who’ve never worked together before, throw them in the back seat of an SUV, send them into the middle of LA’s legendary rush hour traffic and tell them that they have to create a brand new song before arriving at their destination, the Spotify-All Def Stage, where hundreds of fans will be waiting to hear them perform that song… live?! You get ‘Traffic Jams’, the new series from Spotify and Russell Simmons’ All Def Digital. Spotify will work with All Def Digital for their new series ‘Traffic Jams’, launching on the 4th of April, and will run for 8 weeks every Tuesday, following a different hip-hop artist and producer coming together. The series will see the pairs create a track from scratch and record it together before taking it to the stage, giving hip-hop fans an inside look at the creative process of recording their tracks. The series has a similar vibe to the immensely popular Carpool Karaoke series, which sees celebrities and artists drive around in a car singing along to hits of their own and others, which was recently purchased for Apple Music . Whilst it appears like Spotify are directly coming at Apple with Traffic Jams, the series has been in production since last year and bears little similarity beyond featuring artists in a car. Russe ...
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