Source: hankgintof.net --- Sunday, April 30, 2017
Apple updated its Mac Pro trademark to include “augmented reality displays, goggles, controllers, headsets, and 3D spectacles,” alongside a range of other categories. The additions come shortly after Apple acknowledged that its current Mac Pro doesn’t fulfill all the needs of its pro customers, promising that a new model with a modular design is currently in the works . With some very interesting features, if this trademark update is to be believed! Don’t get too excited, however, as Apple frequently updates its trademarks to cover a broad range of categories — even when it doesn’t necessarily plan to use all of them. This is done for a variety of reasons. For example, Apple often renews trademarks such as its iconic “ Think Different ” tagline or PowerBook name in order to stop them from falling into rivals’ hands . Apple trademark strategy Apple has been working on related patents for years. Photo: USPTO/Apple Even if Apple doesn’t plan to launch a pair of Mac Pro augmented reality glasses, it’s been involved in enough frivolous lawsuits over other companies’ decision to launch, for example, a wallet called “iPhone” to know that it needs to protect its creations. Apple may also expand trademarks, just like it files patents, to mislead the competition about what it plans to do. Apple’s augmented reality plans Still, the augmented reality filing is attention-grabbing because of numerous reports that AR is an area Apple’s interes ...
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