As both sellers and customers, we know buying is no longer as simple as heading to the supermarket or a brick-and-mortar store a few blocks away. We buy online, using a plethora of devices—desktops, laptops, smart phones, tablets, and newer to the market, wearables. Buying doesn’t happen in one place anymore. While this fact presents new channels for marketers to use in reaching their customers, it also creates a tremendous challenge: Designing a seamless and consistent experience across all devices and channels customers use to interact with their brands.
from Forbes - Leadership http://ift.tt/1JPnXOM
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