Source: www.macblogz.com --- Monday, February 29, 2016
Microsoft has shared a new series of ads called The Bug Chicks that promote what it believes are advantages of Windows 10 PCs over Macs. Each ad has the tagline "Windows 10 PCs do more. Just like you." The first ad introduces The Bug Chicks, who are identified as "real people paid for real opinions," and focuses on how PCs allow them to teach kids about insects using PowerPoint and other Windows 10 apps and features. The other three ads highlight individual Windows 10 PC features, including Cortana, Inking, and Hello. Each 15-second spot deliberately mentions how "even the new Macs don't have that" or "Mac doesn't have a touchscreen." "Windows 10 and Cortana" demonstrates how Microsoft's personal voice assistant can be used on the desktop to find any file by simply asking. The advantage will be short-lived, however, as Siri is reportedly coming to OS X 10.12 later this year. "Windows 10 and Inking" shows how select Windows 10 PCs have touchscreens that allow you to write and sketch directly on the screen, unlike Macs. Meanwhile, Apple has previously admitted it has no plans to release a touchscreen Mac . "We don't think it's the right interface, honestly," said Craig Federighi, Senior Vice President of Software Engineering at Apple, in an interview with CNET. "Mac is sort of a sit-down experience." […] "We've really focused on building the best track pads we can, something where it feels [like] your posture's relaxed, it's a comf ...
from Microsoft http://ift.tt/1pkyvCj
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