Source: www.mumbrella.asia --- Sunday, June 19, 2016
Drone company DJI has appointed newly named Publicis Media agency Blue 449 as its media agency in key markets including Hong Kong, South Korea, Japan and Australia. The announcement: Shenzhen, China (June 20, 2016) – DJI on Friday named Blue 449, part of Publicis Media, to drive its media-planning, strategy and buying across key markets around the world. The world’s largest maker of consumer aerial platforms and imaging technology said it picked the agency because of its ability to go beyond a traditional agency model for buying and planning. Blue 449 will also extend campaign reach across the entire Publicis network to support the DJI brand. “Over the past decade, DJI has made our global brand synonymous with innovation and market-leading technology. We were looking for a media-agency partner who shares our values and will take a similarly innovative approach to spread our brand and amplify our messages in the right markets, at the right time, on the right platforms,” said Gabriel Chan, director of digital brand at DJI. Blue 449’s remit will be broad, but it’s anticipated the agency will work with DJI on branding campaigns, product launches and the opening of its flagship Hong Kong store later this year. “We are terribly excited to partner with DJI, such an innovative company, a pioneer in technology and the market leader in its field. The category itself is in its infancy but its recent growth and the prospect for development ...
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