Source: uk.businessinsider.com --- Sunday, June 05, 2016
When it comes to understanding Tesla and its future, no one is better than CEO Elon Musk. But when it comes to assessing other automakers, and potential competitive threats to Tesla, he isn't as good. Case in point: last week, Musk said that although Apple got a late start on its secretive car project, the Cupertino colossus will catch up and have volume production by 2020. As an aside, or perhaps a gentle taunt, Musk claimed that Tesla will be delivering a million vehicles a year by then (the company is already shooting for 500,000 annually by 2018). There's an outside chance that Apple could actually be selling a car by 2020, but not much more than that. In fact, Musk's comments suggest that he wants to keep Tesla in a Silicon-Valley-oriented discussion about the future of transportation, with tech companies such as Apple and Google serving as Tesla's competition, not, you know, the automakers that are currently building and selling electric cars. Apple hasn't stopped specializing in the Steve Jobsian "reality distortion field," and the Apple Car, code-named "Titan," is 2016's exhibit A. Thus far, we've seen used minivans driving around the Bay Area with what appear to be sensor rigs strapped to their roofs. Apple has bought up real estate and made some fairly odd hires. And that's it. Otherwise, it's all free-form speculation and the odd design study. So if Apple manages to get a car to market by 2020, it will be a frankly ast ...
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