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Thursday, 2 June 2016

Studio Sense: Virtual Reality has arrived, are you ready for it?

Source: http://ift.tt/FPZFZy --- Thursday, June 02, 2016
Virtual Reality is the hottest tech topic in the world right now and the hype surrounding it is palpable. So are the eye-watering sums of money that the likes of Facebook, Microsoft as well as numerous investors and VCs are currently pouring into it. With so much invested, the expectations are extremely high. All this for something which even now is only just starting to trickle through to the most evangelistic users. Many of us who have been brought up as the ‘digital generation’ have been waiting all our lives for Virtual Reality to arrive. Well, this month it became a reality with the simultaneous launch of the Oculus Rift and HTC Vive. Here at the Luminous Group, we have been developing VR content for nearly two years and have seen how this new sector is already starting to mature from clumsy tech demos to much more polished experiences. For us it was the demand from the more commercial sectors that steered us into VR. A 3D historical tour of a Martello Tower created for use on desktop, Oculus Rift and Samsung Gear VR for the Suffolk Coast & Heaths’ Touching the Tide project We’ve successfully used the technology to help our clients in sectors as diverse as oil and gas, real estate and architecture to improve their business processes from interactive walkthroughs around luxury apartments to training tools for engineers. Recently, we teamed up with Kaspersky (a global security software business) to create an exciting VR projec ...



from Microsoft http://ift.tt/1Y47osF

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