Source: venturebeat.com --- Tuesday, October 25, 2016
When Samsung launched its mobile payment service last year , it entered a market where it went head-to-head with Apple and Google. The idea behind Samsung Pay was simple: to offer a secure and easy-to-use mobile payment service that lets consumers make purchases practically anywhere physical cards are accepted. But just how different is it from Apple Pay and Android Pay, two competing services created by the respective operating system manufacturers? On Tuesday, the company announced the rollout of not only a new user interface and experience, but in-app support for a select set of ecommerce companies. “If consumers always have to guess whether a store accepts a mobile payment it creates a mental friction. I believe in creating a basic technology that removes that friction,” Samsung’s executive vice president Injong Rhee once remarked. It’s that type of thinking that has caused the electronics manufacturer to roll out a new user experience for Samsung Pay later this year. It shifts the focus of the service away from being just about payments to becoming a true digital version of the wallet you carry around. To give consumers a reason to switch from Android Pay or Apple Pay, Samsung is implementing its so-called “payment+” strategy, which touts additional benefits to using Samsung Pay beyond as a payment mechanism. Starting in November, the service has been transformed into something that’s the equivalent of Apple’s Passbook, wher ...
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