Sunday, 16 October 2016

Who Owns Digital Transformation? According to a New Survey, It's the CMO

Digital transformation is one of those terms that seems to mean, well, everything. That's because different groups within organizations are investing in innovative technologies to modernize business operations. Whether it's IT, marketing, CX, HR, service and support, etc., each group, in their own right, is investing in advancement. It's not a bad thing. At least parts of how companies work are actually evolving. The reality is though that pretty much every company is investing in digital transformation. The difference between them and companies paving the way forward comes down to whether or not change progresses holistically in a unified manner or through individual groups without the benefit of common vision.

from Forbes - Leadership http://ift.tt/2e8O4sP

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