Source: http://ift.tt/eKERsB --- Tuesday, May 30, 2017
Apple is trying to steal away Google's customers. The tech company has launched a new campaign aimed at trying to persuade people using an Android phone to give it up and buy an iPhone. It's reminiscent of Apple's iconic ad campaign mocking the performance of Microsoft's Windows compared to Macs — but this time round, it's Google in the crosshairs. On Monday, Apple released three new adverts on YouTube, on the back of five last week. ( We saw them first on 9to5Mac .) They're short — around 15 seconds a pop — and each focus on a single issue — security, or performance, speed, or transferring photos. The overriding message each time is the same: You get a better experience on an iPhone, and it's easy to switch platforms. (You can watch them below.) They won't run on television, but appear well-suited as pre-roll ads to pop up before videos on YouTube and other social media sites. Apple has also got another weapon in this attack . On May 22, it launched a dedicated website that aims to persuade people to switch — Apple.com/switch . It answers questions they might have — "Will it be easy to switch to iPhone?", or "Will iPhone be easy to use?" — and finishes with a link to buy an iPhone. "There's no need to save your stuff elsewhere before switching from Android," Apple tells the potential customers. "Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like yo ...
from Apple http://ift.tt/2qBX5Pb
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