What about self-promotion is so difficult? It’s the “self” part; the egocentric nature and seemingly aggressive pushiness that makes us cringe. How can we promote ourselves in a way that takes the egocentric grandstanding out of it? Here's a new approach.
from Forbes - Leadership //www.forbes.com/sites/bonniemarcus/2017/08/30/why-taking-the-self-out-of-self-promotion-is-the-best-way-to-promote-yourself/
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