FCA Scores Early With 'Icelandic Vikings' Super Bowl Ad That Swells With Cultural Relevance

in its first advertisement during the Super Bowl today, FCA artfully tapped into the current cultural context, borrowing mythology from the Vikings of old and relevance from the Vikings of the NFL to pay homage to the real star of the commercial: the coming, new 2019 Ram pickup truck.

from Forbes - Leadership http://ift.tt/2s7tOlz