Micro-weird Your Brand To Differentiate In Business Like Trader Joe's, Assurance, And Magic Castle

This is seventh post in a seven-part series on differentiation. It covers the "M" in the flawsom framework. Micro-weirding is using miniscule actions to differentiate your brand. The lesson is that you can set your brand apart without some cohesive master plan; you can be just a tiny bit weird.

from Forbes - Leadership https://ift.tt/2rgGxjf