Understanding Facebook Page Insights: Part 1

Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of ...

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Facebook Updates Put New Focus on Local Businesses

In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively. Facebook has carried this trend into 2016 by announcing a new local component to the Insights dashboard, as well as an update to Local Awareness Ads ...

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7 Facebook Posts You Should Use This Holiday Season

The holiday season is an especially critical time for local businesses. It’s when many get the majority of their sales, which can make or break ending the year in the black. The influence of the holidays on a business’s bottom line, coupled with ever increasing marketing budgets ...

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5 Facebook Ads You Should Run This Holiday Season

The holiday season drives more engagement on Facebook than any other time of year. More importantly, the majority of users also find that content on social media heavily influences their holiday shopping, so it is crucial for your brand to be a part of the ...

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Social Media Marketing: 11 Free Guides and Ebooks

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you. 2015 Social Media Tactical ...

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What Facebook’s New Page Design Means for Your Business

Facebook just rolled out a new design for Pages, on both desktop and mobile. I’ve heard whispers that changes were forthcoming, but seen little discussion of just what they constitute. Part of the reason for the lack of information could be that Facebook has managed this ...

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7 Ways to Use Meerkat or Periscope for Marketing

Mobile live streaming apps Meerkat and Periscope came on the scene in early 2014, quickly growing in popularity. If you’re unfamiliar with the concept of live streaming, think of it as YouTube for a live audience. Anytime you launch a new stream, your followers are alerted ...

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9 Podcasts to Boost Your Social Media Marketing

Podcasts have been steadily gaining in popularity since their introduction in 2005. Current technology makes creating podcasts incredibly easy, and with anywhere from 90,000-150,000 podcasts, you can find a series that focuses on nearly any topic. For this article, I’ve compiled a list of my top ...

from Web Marketing Today » Rodney Hess http://ift.tt/1i1EzvI