Source: www.techradar.com --- Thursday, June 30, 2016
Apple is reportedly in talks to buy Tidal , the music streaming service run by iconic rapper, Jay Z. Unnamed sources familiar with the matter tell the Wall Street Journal the talks are ongoing and may not result in a deal. A Tidal spokesperson denies the company is in talks with Apple. But if discussions are happening, why would Apple want to buy Tidal when it has its own Apple Music subscription service already? By all accounts, Apple Music isn't doing too badly for itself. One obvious reason is for Tidal's technology. It's currently the only music subscription service that offers CD-quality "Hi-Fi" streaming for $19.99/£19.99/AU$23.99 a month. Of Tidal's paltry 3 million subscribers, almost half of them pay for the Hi-Fi subscription, pointing to a passionate user base willing to chip in for higher quality sound. Apple could tap into Tidal's audio tech to offer a higher tier for its own streaming service, charging more than its standard $9.99/£9.99/AU$11.99 monthly subscription for those willing to pay it. Star power Tech and higher subscription prices aren't all Apple has to gain. It also likely has its eye on Tidal for its exclusives and influence in the always-tricky music industry. Jay Z successfully brought on big names like Rihanna and Kanye West to the service, scoring exclusive streaming rights to boot. Tidal even houses exclusive video content, like Daft Punk's Electroma film and The White Stripes' first TV appearance. ...
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