Source: www.pehub.com --- Friday, February 24, 2017
Layer , a communications platform for businesses, has secured $15 million in Series B funding. Greycroft Partners led the round with participation from other investors that included Microsoft Ventures and Salesforce Ventures . In addition to the funding, Layer has acquired messaging startup Cola . No financial terms were disclosed. PRESS RELEASE February, 24 2017—San Francisco, CA: Layer Inc. announced the acquisition of Cola, a messaging startup known for the Cola Messenger app and the Cola Bubble platform, which transforms simple communications into actionable and collaborative messages. Layer also announced a $15 million Series B round of venture capital funding led by Greycroft Partners with participation by Microsoft Ventures, Salesforce Ventures, and other previous investors. Layer’s award winning Communications Platform enables today’s businesses to engage customers through all stages of the customer lifecycle—from customer acquisition to service and support—across mobile, web, email and voice channels to deliver unique, brand consistent, customized experiences. Where email, phone and the desktop web were once sufficient channels for managing customer relationships, real-time messaging user experiences have taken hold as the default mobile communications format all over the world. Layer is the market-leading innovator enabling businesses to connect with their customers both through their products and in the customer’s pref ...
from Microsoft http://ift.tt/2lAR1Y5
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