Source: core77.com --- Friday, February 24, 2017
A crew in my photo studio left behind a bunch of paper shopping bags. I was folding them up to recycle them when I noticed something odd. Take a look at this Apple shopping bag vs. the others: Front Rear See it? All of the non-Apple shopping bags have their fold-flat crease on one of the faces. The bottoms of the non-Apple bags, though they are comprised of different pieces laminated together, are designed to remain flat whether the bag is folded or open. They are also a visual hodgepodge of different pieces meeting. In contrast, the bottom of Apple's bag is neat and orderly, no angles. It's also designed with the fold-flat crease on the bottom, leaving the face unmarred. In other words both faces of the Apple bag are completely seamless. I found that Apple has patented this bag's design. And the Washington Post even wrote about it. But neither the patent nor the article mention the seamless faces; both are instead focused on the nature of the handles. The non-Apple shopping bags have twine-like handles glued between strips of paper. In the Abercrombie & Fitch bag the handles disappear into slots. The mid-range bags have shoelace handles that are knotted on the inside. The Apple bag has knit handles that are made from paper. They don't feel softer in the hand than the shoelace handles but they do feel more substantial. They disappear into the bag through these half-moon cutouts and are reinforced on the inside. The top of the ba ...
from Apple http://ift.tt/2mfZUrz
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