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Saturday 14 October 2017

Apple may not be able to ramp iPhone X production until December, analyst says

Source: www.marketwatch.com --- Friday, October 13, 2017
Apple Inc. may not ramp up production volume on its flagship iPhone X until December, according to a Friday research note from Cascend Securities. Apple shares are up less than 1% to $156.89 in late-session trading. Though iPhone X sales are set to kick off with pre-orders on Oct. 27 and availability Nov. 3, the manufacturing and supply chain partners Apple uses are privately saying that volumes will not be ready in November. Cascend analyst Eric Ross told MarketWatch that normally device manufacturers build up inventory and ensure it's in the hands of retail outlets and carriers so gadgets are available to consumers on launch day. "But they don't seem to be doing it this year," he said. As for the iPhone 8, consumer interest is "OK but not tremendous" and customers are not buying as much as Cascend expected, the note says. While iPhone 8 supply is good, the discounts have not yet been enough give wireless carriers incentives to attract more customers to two-year contracts. Apple stock is up 35% this year, with the S&P 500 index up 13.9%. The Dow Jones Industrial Average , of which Apple is a component, is up 15.8% this year. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news. ...



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