Source: www.applause.com --- Monday, October 09, 2017
An Apple a day keeps the doctor away … Phone-based personal assistants (like Apple’s Siri and Samsung’s S-Voice) are reportedly declining in popularity. At the same time, personal assistants associated with voice computing in the home (i.e. Google Home and Alexa) are becoming increasingly popular. Physicians are breaking this mold. They’re using voice assistants to make patient care more efficient. A recent report from Decision Resources Group found that 23% of doctors use voice assistants for work purposes. Seventy-eight percent of positive respondents use voice assistants to search on their smartphones. In addition, almost half (48%) of doctors who use voice assistants dictate notes. Perhaps the most telling finding from the report is that 29% of physicians who use voice assistants do so as part of an electronic health record (EHR) system. Physicians use of voice to document medical histories indicates that voice assistants may well be on the way to becoming an integral piece of doctors’ day-to-day processes. This creates a tremendous opportunity for brands looking to gain traction in the healthcare industry. How can digital brands become essential resources in healthcare? It’s all about matching the right digital experience to the right consumer. Doctors are latching on to voice assistants because they are easy, efficient, and can provide answers at a moment’s notice. The hard part for brands is to ensure that voice assistant ...
from Apple http://ift.tt/2zbB9Ah
No comments:
Post a Comment