Source: venturebeat.com --- Thursday, October 19, 2017
GUEST: Back in 2006, rumors were swirling about Apple’s new iPhone, but most of us were still carrying around clamshell phones or old-school BlackBerrys. A handful of kids had their hands on T-Mobile’s new Sidekick, which came with a hidden QWERTY keyboard to make texting faster but without a decent handheld device to actually support gameplay, video games were still reserved for console systems. One company out of France focused entirely on mobile games, with a vision that U.S. gamers would quickly adopt the platform. Gameloft (now a subsidiary of Vivendi) first began in 2000 by Michel Guillemot, who is one of five brothers that founded videogame developer and publisher Ubisoft. Gameloft hired me, and between 2006-2012, I wrote over 150 mobile video games for the publisher. Mobile gameplay was limited in those early days, but by 2008, the iPhone 3G became available and the App Store was born. Developers were scrambling to release titles for $5 a pop, and consumers gobbled them up, all to feed a growing addiction of gaming on the go. The journey back In the summer of 2006, I was living in Los Angeles but making plans to move back east. I was overeducated, with a Masters of Fine Arts from Columbia University in Screenwriting and over $175,000 of student loan debt. While my old college friends were becoming VPs, I was stuffing ASCAP paperwork into file cabinets at the now defunct Sony Connect, the online music store that was attem ...
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