How Singapore mumpreneur Cheryl Gan balances 4 kids and an international aromatherapy business

Source: http://ift.tt/Sz3pGW --- Monday, October 09, 2017
Ten years ago, Singapore entrepreneur Cheryl Gan, 40, dived into the aromatherapy business – despite it being already dominated by players from Australia, Thailand, UK and the like. In fact, for the longest time, no one knew that Mt Sapola was a Singapore brand, thinking that its lemongrass and other spa scents were freshly imported from the land of a thousand smiles. Just as people got used to its Singapore connection, Ms Gan recently re-launched Mt Sapola as HYSSES , with a new logo, website and brand identity. For her, it was a natural progression after starting the Mt Sapola brand with a Thai partner, with shops in both countries. They operated independently of each other, but business in Singapore grew exponentially. Related: 10 mumprenuer secrets from Clozette co-founder Kersie Koh By 2013, at least 60 per cent of Mt Sapola Singapore’s products were made and packed here, and the range was bigger than what was available in Thailand. With franchise operations beckoning, Ms Gan knew she had to create a new brand identity if she wanted to grow internationally. And so, she had to form a new brand identity, hence the launch of HYSSES (pronounced as ‘High-ses’) Mt Sapola Singapore has over 25,000 consumers in its database. Isn’t it risky to just rebrand with a new name out of the blue? We had customers, even our VIPs, who stood in front of the stores and wondered where Mt Sapola went. But thankfully, I have staff who have been wi ...

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