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Tuesday, 3 October 2017

Mishcon takes Gamescom 2017

Source: businessshapers.co.uk --- Monday, October 02, 2017
Over 355,000 public visitors and 30,700 trade visitors from 106 countries flocked to Cologne in August to visit GamesCom 2017, propelling it into the record books as the world’s largest ever video game event. Mishcon de Reya’s video game and esports team recap what they took from GamesCom 2017. Exclusive Licences on a ‘Galactic’ Scale EA delivered a once in a lifetime experience for fans to play the upcoming Star Wars Battlefront 2 inside an Imperial star destroyer with a full scale X–Wing fighter suspended overhead and a TIE fighter in close proximity. EA’s exclusive rights to make Star Wars games is a great example of the kind of the value a licence agreement can bring to both video game publishers and third parties. Battlegrounds Bluehole, the publishers for Player Unknown’s Battlegrounds (PUBG), the Battle Royal style video game that has taken Steam by storm, partnered with partnered with ESL to hold the PUBG Invitational live at GamesCom. With over 80 contestants and USD$350k up for grabs, the competition was fierce. We were especially impressed with BreaK’s 11 kill round, which resembled a self-directed frag movie rather than an esport tournament at times. On the flip side, our hearts bled for JaredFPS’ motorbike death, which had to be the most disappointing exit of any player in the tournament. The PUBG GamesCom invitational was also a roaring success online. Over 8.7 million unique viewers’ tuned in across the globe to w ...



from GamesCom http://ift.tt/2xMwbMh

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