Source: foodprocessing.com.au --- Wednesday, October 11, 2017
Australian products are gaining popularity in Asian countries, with Nestlé Australia recently announcing it has partnered with one of China’s biggest e-commerce platforms, VIP.com , to launch two Australian brands into the market. In 2017, VIP.com achieved 23% growth compared with last year when total turnover was over US$8.2 billion. With a customer base of over 300 million, VIP.com’s distribution of Allen’s and Uncle Tobys products in China could benefit Australian farmers, manufacturers and suppliers. “Our commitment to manufacturing in Australia enables us to draw upon and nurture local supply chains of premium quality raw materials. We’re very proud of our participation in the National Oat Breeding Program, which helps produce oat varieties with higher yields, better disease tolerance and improved milling properties. That program has not only helped us secure some of the world’s best milling oats, it’s helped local farmers,” explained Nestlé General Manager Nutritious Snacks Scott Coles. “We are optimistic the partnership with VIP.com will lead to solid growth, which is good for farmers, good for their communities and good for Uncle Tobys,” he continued. This new deal will allow Chinese consumers to have access to Uncle Tobys muesli bars, nut bars, Le Snak and Farmers Pick, as well as Allen’s Peaches and Cream and Snakes Alive, plus medicated lozenges such as Soothers and Anticol. Based on the success of Weet-Bix with inter ...
from Australia http://ift.tt/2xzR8e2
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