Should Companies Lean Into The Big Social Issues? Luminaries At Advertising Week Say Yes

CEOs and CMOs face the dilemma of whether to wade into the major social and political issues of the day or sit them out. Thought leaders like Starbucks' Howard Schultz, Chobani's Hamdi Ulukaya and other reputation experts at Advertising Week say there's no safe place to hide from the issues.

from Forbes - Leadership http://ift.tt/2yjsgHI