Source: www.thewrap.com --- Tuesday, October 03, 2017
Last year’s World Series between the Chicago Cubs and Cleveland Indians was an epic, seven-game matchup between two of the games most storied franchises. But with Baseball having an average viewer age of 57, too many young fans, many of whom don’t watch traditional TV, didn’t get to see it. This year, YouTube TV is on deck to fix that. Tuesday, YouTube and Major League Baseball announced a multi-faceted partnership for the 2017 World Series, which will make YouTube TV, Google’s live-TV subscription service, its presenting sponsor. YouTube TV will receive national ad spots and on-air callouts from the broadcast team on Fox, and will likely incorporate players in its promos. And with YouTube TV’s $35 cable replacement service available in 49 markets covering two-thirds of U.S. households — and including all four major broadcast networks — the majority of cord-cutters in America can watch Baseball across their devices without needing a cable subscription or a reliable place to receive an antenna signal. Also Read: YouTube TV Expands to 10 New Markets “We built a cable-free service that makes it easier than ever for fans to get access to their favorite live TV programming – including amazing live sporting events like the World Series on FOX.” Kelly Merryman, Managing Director, Content Partnerships Americas, YouTube, said in a statement. “When we were thinking about partnerships to showcase the power of YouTube TV, Major League Baseb ...
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