I rolled my eyes when I first saw the new-ish holiday spot from Apple. While shot beautifully and given an airy 1:40 runtime, it just didn't work for me. I couldn't put my finger on why because it's just a nice holiday spot, right? But I also couldn't ignore my visceral shudder whenever it came on.
from Forbes - Leadership http://ift.tt/2DvsPMX
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