Brand Study Links Clinton To Stella, Trump To Red Bull And Bush To Sears. Now, What Should They Do?

I know political surveys abound, but here’s one that is a bit more thought-provoking than the usual suspects, and offers up responses that are actually more candid than most. It’s the recent Presidential Branding Study that, full disclosure, I conducted with Douglas Schoen, a leading market research professional and campaign consultant. Why is it more thought-provoking than other surveys on the topic? Well, we had a sense that using brand associations to help consumers differentiate one political candidate from another might be an interesting way to get their defenses down, enabling them to better articulate their honest feelings. And we were right. They gave us very evocative answers.

from Forbes - Leadership http://ift.tt/1JUgb6Q