Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no participation whatsoever. But they felt part of that excitement—part of that zeitgeist.
from Forbes - Leadership http://ift.tt/1W6lwyI
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