This Unicorn Was Built Using 8 Obsolete Marketing Tactics

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million.

from Forbes - Leadership http://ift.tt/1OGjjUX