The collaboration between marketing and sales is more important than ever. Today’s customer is autonomous, tech-savvy, and likely to research before purchasing. Consumers have the ability to leave and re-enter the sales funnel as they please, making marketing an integral influence and guide at every point in the decision-making process. Your company can optimize sales by making sure your marketing and sales efforts are aligned.
from Forbes - Leadership http://ift.tt/2bneJ5F
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