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Sunday, 29 October 2017

Researchers Don’t Need to Swing for the Fences in Stand Up to Cancer’s World Series PSA

Source: www.adweek.com --- Saturday, October 28, 2017
Stand Up to Cancer's latest campaign, part of the organization's long-term partnership with Major League Baseball, seeks to grab your attention by playing on viewer expectations of clutch home runs, then opting instead to highlight a much less commonly celebrated part of the game. The spot begins predictably enough, throwing viewers into a high-pressure situation... ...



from Baseball http://ift.tt/2gRTsGl

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