The art of telling stories may have started with bedtime tales told to little ones, but has evolved over decades to find a place in corporations and businesses. Increasingly adopted by successful executives and industry leaders, the art of storytelling is nowadays even being taught to the broader corporate world, to help them win more clients and close more deals. It has also proven its worth for marketing executives and advertising moguls, who need to create stories in various shapes and forms very frequently to further their cause. The power of stories is not surprising, once you understand the role they play in people's lives. Isn't it true that we feel closer to a person we have just met, once we have heard a story from them? After all, we conduct business with people, not brands or faceless companies. Elements of a powerful story A good story must have a setting that's believable, characters that are well defined, relatable and yet aspirational and an evocative tension or conflict followed by a resolution. This makes it capable of evoking a broad range of human emotions. The art lies in weaving stories using all of the above elements and in establishing authentic and meaningful relationships between settings and characters. At its most potent, a story could create not only a business deal, but even a religion! How stories work their magic Why exactly do stories exert such influence on us? Perhaps the most compelling evidence
from Breaking News http://ift.tt/1o4FMFy
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