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Monday, 6 November 2017

Ask the CMO: Adam Petrick on "Storydoing" + The Need To Be Not Only Purposeful But Interesting

As brands, we have to push ourselves to be interesting . That's a very different proposition than just a few years ago. I think that’s an exciting shift, and one that might even be better for the brand landscape overall.

from Forbes - Leadership http://ift.tt/2hJkn45

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