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Saturday, 30 June 2018

[RUMOR] NVIDIA to Launch Next-Gen Graphics Cards at Gamescom 2018

Source: indiannoob.in --- Friday, June 29, 2018
Computex this year wasn’t a very exciting show from NVIDIA’s part (unless you’re into machine learning and AI based applications), considering the statement from NVIDIA CEO Jensen Huang “Next-gen NVIDIA GPUs are a long way off”. A few promising leaks, and by putting together a few pieces of the puzzle by prediction, the specifications of the next-gen GPUs have been jotted down (though they have not been confirmed by NVIDIA). We already have the final, most promising leak, which confirms the naming of the next-gen GPUs. According to Lenovo (via Wccftech ), the next gen cards are indeed called the GTX 11 series, which means the lineup becomes the GTX 1170 and the GTX 1180 respectively. A leak (via Videocardz ) suggests that NVIDIA is inviting the press for a event that is rumored to last for a few days. While this may just be making a mountain out of a molehill, inviting the press over for just for the gameplay demos of a few new games might not be what NVIDIA has in mind. No dates or timings are available, so it is indeed difficult to predict what NVIDIA might be showcasing behind those closed doors. This press event may take place during, before or after GamesCom – nothing has been confirmed yet. We already have the predicted details for the GTX 1180, which suggests that it is indeed much faster than the existing range of GPUs. Guess Jensen’s statement about next-gen cards being “a long way off” was sarcasm after all.     The po ...



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How the Amazon-PillPack deal could benefit pharma and win over patients

A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.

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Nvidia reportedly inviting the press to Gamescom

Source: www.overclock3d.net --- Friday, June 29, 2018
Should we expect something big in late August? ...



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NVIDIA invites press to late August event at Gamescom

Source: www.dvhardware.net --- Friday, June 29, 2018
NVIDIA invites press to late August event at GamesCom - More news at DV Hardware ...



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Nvidia Possibly to Announce GeForce GTX 1100 series during Gamescom

Source: www.guru3d.com --- Friday, June 29, 2018
Who knows, all speculation might finally come to an end. Chatter on the web indicates that NVIDIA is preparing to make some announcements at GamesCom in Koln Germany this year, as Nvidia has sent arou... ...



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Nvidia Sending Out Invitations For Gamescom 2018, Next-Gen Nvidia GTX 1180 Reveal Coming?

Source: segmentnext.com --- Friday, June 29, 2018
Nvidia is not talking about its next-gen GPUs and intends to keep things that way for now. However, leaks and rumors have suggested that next-gen Nvidia GTX 1180 will launch this fall. Now it seems that Nvidia will be revealing its next-gen GPUs at GamesCom 2018 as Nvidia has started to send out invitations for the event. According to Videocardz, sources have revealed it to them that Nvidia has started to send out invitations to journalist for GamesCom 2018. GamesCom is a gaming event which focuses on new and upcoming titles. Nvidia allegedly sending out invitations to the press indicates that it plans to reveal something big like its Nvidia GTX 1180 and other next-gen GPUs. However, there is a chance that Nvidia might be sending out these invitations for a game reveal event as Nvidia also sent out invitations to some Youtubers for E3 2018. However, until it is confirmed, we can only speculate. Speaking of the next-gen GPUs, PCB for the next-gen Nvidia GPU leaked online recently. According to the leak, the next-gen Nvidia GTX 1180 features 12 GB of GDDR6 VRAM with 384-bit memory bus interface and three 384-bit memory bus interface. Following the leak, PC enthusiasts took the opportunity and analyzed the leaked PCB and found that GTX 1180 Ti die is 40% larger than GTX 1080 Ti . However, the 40% increased die size doesn’t result in 40% increased performance and it will be interesting to see how much of performance boost Nvidia wil ...



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NVIDIA invites press for Gamescom

Source: videocardz.com --- Friday, June 29, 2018
NVIDIA invites journalists for GamesCom This year's GamesCom starts on August 21st. It's a few-day event focusing on new gaming titles. We have been told NVIDIA is *allegedly* sending invitations to the press for this very event. We can't give you any date yet, because as far as we know, it's not a single date. It could happen before GamesCom, at GamesCom or shortly after. What's important, nowhere does the invitation mention new GeForce series or new hardware. What is promised is hands-on presentation of the latest PC gaming titles. That's it. Yet still, no one would offer a free trip to Europe if... Keep on reading: NVIDIA invites press for GamesCom ...



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What I learned from taking my toddler to Cannes

It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.

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Five things for pharma marketers to know: Friday, June 29, 2018

Fosamax appeal goes to Supreme Court; Gottlieb weighs in on Amazon-PillPack deal; Senator demands PhRMA, BIO address sexual harassment.

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Friday, 29 June 2018

Palmer Luckey about the future of VR – Interview (Gamescom 2015)

Source: oculusrift-blog.com --- Thursday, June 28, 2018
At GamesCom 2015 we talked with Oculus CEO Palmer Luckey about the future of VR, Steam VR, Hololens and a possible comeback or arcades. Article on Golem.de (GERMAN): https://ift.tt/1JqLPO6 Golem auf Facebook: https://ift.tt/1iF1xYk Golem auf Twitter: https://ift.tt/1s0gbdO Golem auf Google+: … ...



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Five things for pharma marketers to know: Thursday, June 28, 2018

Amazon to acquire PillPack; Babylon Health says its AI diagnoses better than humans; Lilly's arthritis drug sees positive results.

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The caregiver's journey is a highly personal one. A study examined their role in treatment decisions

Caregivers are intimately involved in patient health, and that includes deciding on treatments, a new study suggests.

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Allergan gets candid about birth control in Lo Loestrin Fe campaign

The campaign is appearing in millennial- and women-focused outlets such as Refinery29, Instagram, Bravo!, HGTV, and Cosmopolitan.

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Devil May Cry 5 Director Talks Story Details, Playable Demo at Gamescom

Source: nordic.ign.com --- Monday, June 25, 2018
You can go hands-on with Nero's robot arm in Germany. Devil May Cry 5 will have photorealistic graphics, says the game's director. ...



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Wednesday, 27 June 2018

New WORLD WAR 3 Screenshots Feature A Look At The Fallen Berlin As The Shooter Is Coming To Gamescom

Source: gamefragger.com --- Tuesday, June 26, 2018
The military FPS World War 3 is currently being developed by the creators of last year’s Get Even, and these brand new images feature the world in conflict - and the shooter will be playable at GamesCom! ...



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Intouch Solutions reorganizes into six-firm network

Wendy Blackburn, EVP of marketing and communications, described the new structure as "a natural evolution of everything we've been doing."

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Close, but not quite the Grand Prix

Cannes judges on why one campaign just missed the top Pharma Lions prize.

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Five things for pharma marketers to know: Tuesday, June 26, 2018

FDA approves first prescription drug derived from marijuana; Alphabet aging unit raises $1 billion; GE to spin off healthcare business.

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Video: Key takeaways from MM&M's 2018 Hall of Femme event

A compilation of interviews from women honored at MM&M's annual Hall of Femme award

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Inside pharma's trust problem

Public trust in the pharma industry has taken a dip, according to recent data. Do actual patients agree?

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Aline Santos: there is lot of diversity talk at Cannes but not much action

Unilever's diversity and inclusion chief Aline Santos has criticized the industry for a lack of action but welcomed the accountability that has come with a spotlight being shone on the issues.

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Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

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Monday, 25 June 2018

Gamestop lista un artículo relacionado con una nueva entrega de Banjo Kazooie

Source: www.radikal-gamez.net --- Monday, June 25, 2018
Si pensabas que habías visto todo en el pasado E3 2018 de Microsoft, es posible que te lleves una sorpresa ya que la GamesCom 2018 sigue estando a la vuelta de la esquina y no es la primera vez que los de Redmond nos dan alguna sorpresa durante la feria europea. Si bien es cierto que el pasado año fue prácticamente de sequía, han habido anuncios esta feria como el de Halo Wars 2, el gameplay de Crackdown 3 corriendo las físicas de Cloudgine y muchos más. El caso es que durante la feria de... Gamestop lista un artículo relacionado con una nueva entrega de Banjo Kazooie ...



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Devil May Cry 5 Playable Demo Coming This Summer

Source: www.thetechgame.com --- Monday, June 25, 2018
Capcom's Devil May Cry 5 will be getting a playable demo that will be available to the public for the first time this August via GamesCom 2018. Devil May Cry 5 -- which was just revealed earlier this month at E3 2018 -- is apparently already in a playable state. And when you factor in the fact that the game's development is already 75 percent complete and that it is poised to hit before the end of March 2019, it isn't as surprising that a playable demo is already coming so soon after an announcement. The Cologne, Germany-based show will run from August 21 to August 25. At the moment, details on said demo -- it's content, length, etc. -- haven't been divulged. Further, it is unclear whether there is any plan to bring the demo to digital stores for everyone to play, though it seems unlikely. What this does seem to indicate is that similar demos -- if not the same demo -- could be present at future gaming shows before its release, such as Tokyo Game Show, Paris Games Week, and PSX. And even if the demo is exclusive to GamesCom, Devil May Cry fans will be happy to know that the newest installment in the action-RPG series is already at a place in development that Capcom is confident enough to show it off. Devil May Cry 5 is in development for PlayStation 4, Xbox One, and PC. It is poised to release sometime before the end of March 2019. ...



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World War 3 will be at gamescom – see the new screenshots

Source: www.thetechgame.com --- Sunday, June 24, 2018
The Farm 51, the developer behind World War 3, has confirmed that the game will be playable at GamesCom 2018 in August. World War 3 was first announced nearly a month ago. The game promises a fresh take on the combined arms formula seen in Battlefield, with all the things a modern combat setting offers. World War 3 will be playable on the show floor for all GamesCom attendees, and the Farm 51 staff will be there to meet the fans. It sounds like the three locations announced so far (Warsaw, Berlin and Moscow) will all be playable. “We’re delighted to meet everyone at GamesCom and show people World War 3! It will be the first opportunity for the wider public to play the game and give feedback regarding its future,” said creative director Kamil BilczyÅ„ski. Although many are anxious to see some raw gameplay, the developer only offered a batch of new screenshots today – which you can see below. ...



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Friday, 22 June 2018

Devil May Cry 5 Will Weave Its Way to Gamescom 2018

Source: www.pushsquare.com --- Thursday, June 21, 2018
Dante miss it. E3 2018 is over, which means it’s time to start talking about GamesCom 2018 already. Capcom has confirmed that the recently announced Devil May Cry 5 will be playable at the Cologne convention – and if you can stomach waiting in line for an entire day, you’ll be able to get some hands on time with Nero et al. The publisher didn’t confirm any other specifics on the nature of the demo, but we’ll surely learn more in due time. For those of you who don't know, GamesCom 2018 is scheduled to get underway on 21st August through 25th August. Read the full article on pushsquare.com ...



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Five things for pharma marketers to know: Thursday, June 21, 2018

GoodRx in sales talks; Heron receives breakthrough therapy designation for pain treatment; Novo's diabetes pill proves effective in clinical trials.

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Who's your prescriber now? Demand for NPs and PAs is booming, according to report

Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.

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What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

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Thursday, 21 June 2018

Wargamings 20. Geburtstagsparty bei der gamescom 2018

Source: forum.worldofwarplanes.eu --- Monday, June 18, 2018
Kommt zur GamesCom und feiert mit uns den 20. Geburtstag von Wargaming. Ganzen Artikel lesen ...



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Five things for pharma marketers to know: Wednesday, June 20, 2018

Dr. Atul Gawande named CEO of Amazon, J.P. Morgan, Berkshire Hathaway healthcare venture; Facebook tries to curb illegal opioid sales; More sales layoffs at Purdue Pharma.

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FCB Health named Healthcare Network of the Year at Cannes

The network won the award for the first time this year after bagging four Lions.

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Wednesday, 20 June 2018

NVIDIA Turing gaming GPUs to launch at Gamescom in August?

Source: www.dvhardware.net --- Wednesday, June 20, 2018
NVIDIA Turing gaming GPUs to launch at GamesCom in August? - More news at DV Hardware ...



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Five things for pharma marketers to know: Tuesday, June 19, 2018

White House to roll out Affordable Care Act rule change; CVS Health teams up with Postal Service; Roche to buy rest of Foundation Medicine.

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Tuesday, 19 June 2018

Cyberpunk 2077 Gamescom 2018'de Olacak

Source: https://ift.tt/1ekxbqs --- Monday, June 18, 2018
CD Projekt RED, 2013'te yayınlanan fragmandan bu yana ilk defa Microsoft E3 2018 basın konferansında Cyberpunk 2077 için yeni bir fragman yayınladı ve kapalı kapılar ardından oynanış videosu gösterdi.Cyberpunk 2077 E3 2018'den sonra GamesCom 2018'de de olacak.Kotaku'dan Jason Schreier ile konuşan CD Projekt RED CEO'su Marcin Iwinski Cyberpunk 2077 GamesCom 2018'de olacağı doğruladı ve Marcin Iwinski tarafından belirtilene göre, E3'te gösterilenden farklı, yeni bir şey olacak. ...



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WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".

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Five things for pharma marketers to know: Friday, June 16, 2018

Eli Lilly CEO says changes needed in drug pricing system; Kentucky sues Walgreens over opioid epidemic; Teva faces migraine drug setback.

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How Digitas Health's Collette Douaihy does Cannes

Collete Douaihy, Digitas Health's executive vice president, executive creative director shares advice for navigating Cannes, her opinion on the new schedule, and how she's handling judging.

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FDA guidelines for payer, off-label communications: OK as long as 'truthful'

Two FDA guidance documents aim to help pharma companies show the value of their drugs to payers beyond what's included in FDA labeling.

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Cannes awards entries fall by a fifth in watershed year

The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe's temporary withdrawal and partly to their decision to restructure the awards programme.

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U.S. beefs up presence on Cannes Pharma Lions shortlist

FCB Health features heavily in a rising percentage of U.S. campaigns that made it to the Pharma Lions shortlist - the company's Rich Levy is jury president this year.

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Confusion expected in wake of 'Right to Try' bill's signing

It's still entirely up to drugmakers whether they want to make their products available on an experimental basis. Patients may not see it that way.

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Five things for pharma marketers to know: Monday, June 18, 2018

Quest Analytics buys BetterDoctor; Analyst Eric Schmidt to join Allogene Therapeutics; Two-thirds of Americans "very concerned" about cost of health insurance.

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Sunday, 17 June 2018

Cyberpunk 2077 sarà presente alla Gamescom 2018

Source: forum.console-tribe.com --- Sunday, June 17, 2018
Cyberpunk 2077 sarà presente alla GamesCom 2018 Marcin Iwiński, CEO di CD Projekt RED, ha confermato a Kotaku che Cyberpunk 2077 sarà presente alla GamesCom 2018 di Colonia. Non è al momento noto cosa ci mostrerà la software house polacca, non... Clicca per allargare... ... Cyberpunk 2077 sarà presente alla GamesCom 2018 ...



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Saturday, 16 June 2018

Concours de danse et de costumes de la gamescom 2018

Source: eu.battle.net --- Friday, June 15, 2018
Nos célèbres concours de danse et de costumes seront de retour à la GamesCom 2018. Rendez-vous sur le stand Blizzard, dans le hall 7 de la Koelnmesse de Cologne, en Allemagne, du 21 au 25 août, pour participer ! Prêt à vous déhancher sur scène devant un public déchaîné ? Le concours de danse de Blizzard aura lieu le jeudi 23 août au stand de Blizzard, à la GamesCom. Impressionnez notre jury avec les pas de danse de votre héros favori de World of Warcraft, Heroes of the Storm ou Overwatch ! Inscrivez-vous directement sur notre stand à la GamesCom avant 12h00, heure de Paris, le 23 août. Le règlement complet sera disponible sur place. Montez sur la scène de la GamesCom et montrez votre dernière création au monde entier lors du concours de costumes de Blizzard, samedi 25 août ! Pour vous inscrire, envoyez un e-mail en anglais ou en allemand à l’adresse GamesCom@blizzard.com avant le 25 juillet à 23h59, heure de Paris. Merci d’inclure les informations suivantes : Votre nom et votre date de naissance (ainsi que le nom de votre représentant légal si vous êtes mineur) Votre adresse e-mail Le nom de votre costume (ex. : voleuse humaine, traqueur protoss) Une ou plusieurs photos de votre costume, définitif ou en cours de confection (taille maximale du fichier : 2 Mo) Description de votre costume : matériaux utilisés, hauteur, largeur et autres détails (traîne, éclairage, etc.) Pour participer au concours, vous devez pouvoir vous déplacer sur l ...



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Blizzards Tanz- und Cosplaywettbewerbe auf der gamescom 2018

Source: eu.battle.net --- Friday, June 15, 2018
Unsere weltberühmten Tanz- und Cosplaywettbewerbe kehren dieses Jahr auf der GamesCom 2018 zurück. Besucht vom 21. bis 25. August den Blizzard-Stand in Halle 7 der Koelnmesse in Köln und verpasst nicht die Gelegenheit zur Teilnahme! Macht euch bereit, am Donnerstag, dem 23. August beim Blizzard-Tanzwettbewerb vor einer jubelnden Menge eure Moves zu zeigen. Gebt alles und überzeugt die Jury mit den Tänzen eurer Lieblingscharaktere aus World of Warcraft, Heroes of the Storm oder Overwatch. Meldet euch am 23. August vor 12:00 Uhr MESZ direkt bei unserem Stand auf der GamesCom an. Die vollständigen Regeln des Wettbewerbs sind ebenfalls dort verfügbar. Führt der Welt am Samstag, dem 25. August beim Blizzard-Cosplaywettbewerb auf unserer Bühne auf der GamesCom eure neueste Blizzard-Cosplay-Kreation vor. Sendet vor 23:59 Uhr MESZ am 25. Juli eine E-Mail (auf Deutsch oder Englisch) mit den unten angeführten Informationen an GamesCom@blizzard.com, um euch anzumelden: Euer Name und Geburtsdatum (plus der Name eines Erziehungsberechtigten, falls ihr jünger als 18 Jahre seid) E-Mail-Adresse Name des Kostüms (z. B. Menschen-Schurke, Protoss-Hetzer) Ein Foto/Fotos eures Kostüms (Dateigröße kleiner als 2MB; ihr könnt auch noch nicht fertige Kostüme einsenden) Beschreibung eures Kostüms, einschließlich: verwendete Materialien, Höhe, Breite, Länge sowie spezifische Details (Schleppe, Lichter etc.) Um an dem Wettbewerb teilzunehmen, müsst ihr in ...



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Blizzard Dance and Cosplay Contests at gamescom 2018

Source: eu.battle.net --- Friday, June 15, 2018
Our world-famous dance and cosplay contests will be back this year at GamesCom 2018. Visit the Blizzard booth in Hall 7 of the Koelnmesse in Cologne, Germany from August 21-25, and don’t miss your chance to take part! Get ready to show off your moves on stage in front of a cheering crowd for the Blizzard Dance Contest on Thursday, August 23. Do your best to impress the judges with your favorite World of Warcraft, Heroes of the Storm, or Overwatch character’s dance routine. Sign up directly at our GamesCom booth before 12:00 CEST on August 23. Full contest rules will be available on site. Display your latest Blizzard cosplay creation to the world from our GamesCom stage in the Blizzard Cosplay Contest on Saturday, August 25! To sign up, send an email in English or German to GamesCom@blizzard.com before 23:59 CEST on July 25 with the following information: • Your name and date of birth (plus the name of your legal guardian if you’re under 18) • Contact email address • Costume name (e.g. Human Rogue, Protoss Stalker) • Photo(s) of your costume (smaller than 2MB file size; you can submit a work in progress) • Description of your costume, including: materials used, height, width, length, and any specific details (train, lights, etc.) In order to participate in the contest, you’ll have to be able to walk on stage without any assistance. Please review the full Cosplay Contest Rules before signing up. If you participate in either the co ...



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What you need to know about HUMAN ENERGY and the POWER of the MIND

Friday, 15 June 2018

gamigo celebrates with its loyal community as part of the Gamescom

Source: www.tecnonews.info --- Thursday, June 14, 2018
gamigo is organizing a party for all lovers of computer games, anime, and manga in the heart of Cologne, right in front of the cathedral ...



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Outcome Health turns to Matt McNally as CEO

Rishi Shah stepped down from the chief executive position five months ago amid fraud allegations.

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Ogilvy stresses post-restructuring flexibility in health work

The WPP agency is hoping its reorganization results in more collaboration among health and wellness staffers.

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Sorrell's $26.7 million pay-off triggers WPP shareholder rebellion

WPP faced tough questions about Sir Martin Sorrell's exit at its annual general meeting, with more than a quarter of WPP shareholders voting against his entitlement to a possible $26.7 million pay-off.

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'The elephant in the room': Absent Sorrell inspires anger and affection at WPP

In the week that former WPP chief Sir Martin Sorrell faced claims of bullying behaviour and paying for a prostitute, the ad group will be breathing a sigh of relief after an AGM that avoided a showdown.

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Five things for pharma marketers to know: Thursday, June 14, 2018

BIO afterparty again sparks controversy; GSK meets goal for two-drug HIV treatment; Mylan receives complete response letter for Advair generic.

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Thursday, 14 June 2018

Cyberpunk 2077 Gameplay Possibly Being Revealed At Gamescom 2018

Source: www.gamepur.com --- Wednesday, June 13, 2018
It seems like CD Projekt Red had left a teaser in the new trailer of Cyberpunk 2077 about when the gameplay will be revealed - GamesCom 2018. ...



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Five things for pharma marketers to know: Wednesday, June 13, 2018

Drugmakers not dropping prices on Trump timeline; Azar backs insurance for those with preexisting conditions; Stryker denies interest in Boston Scientific takeover.

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Wednesday, 13 June 2018

GMHC takes Blood Equality push overseas

The nonprofit is trying to eliminate bans on gay and bisexual men donating blood in countries other than the U.S. for the first time.

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How women can empower themselves to close biopharma's gender pay gap

Women healthcare leaders discussed the gender pay gap and tools for women to advocate for themselves on stage at MM&M's Hall of Femme event Thursday.

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Monday, 11 June 2018

WPP faces protest over Sorrell pay-off but Quarta is set to stay as chairman

WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive.

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Sunday, 10 June 2018

AARP, tech firms to test voice-based health tools among senior set

Pillo's voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.

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Saturday, 9 June 2018

'Keep knocking on the door': Executives urge women to trust their potential

Life and career lessons from Novartis' Vanessa Thirion-Cullity and other executives.

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Friday, 8 June 2018

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.

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Five things for pharma marketers to know: Thursday, June 7, 2018

Bayer closes Monsanto deal after lengthy antitrust review; Bezos, Dimon, Buffett pick CEO to run healthcare venture; Novartis to avoid criminal actions over Cohen payments.

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AstraZeneca's Olivier Nataf on how his long tenure shapes his current role

AstraZeneca VP, head of U.S. oncology, Olivier Nataf details how being a company lifer impacted his career.

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How Ogilvy's Andrew Schirmer does Cannes

The CEO of Ogilvy CommonHealth North America shares advice for first-time attendees at Cannes.

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Is it time for pharma ad agencies to reboot?

As global advertisers cut their spending, should the agency world take a hard look in the mirror?

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Thursday, 7 June 2018

WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree

Investor pressure is likely to force WPP into selling Kantar, possibly along with other assets - which could open opportunities for Sir Martin Sorrell's new vehicle S4 Capital.

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Two drugs in the pipeline representing unique marketing challenges

Two touted products in the pipeline reflect three of medical marketing's most profound modern-era challenges.

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Tuesday, 5 June 2018

Cigna wants patients to start asking questions about opioids

Its campaign arms patients with questions to ask their doctors before they're prescribed an opioid.

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Tackling diversity and inclusion head-on

MM&M and Publicis Health debut the results of their Diversity Survey, which details the industry's continuing struggle with issues relating to diversity and inclusion. However, leaders interviewed by MM&M say there are signs the industry is finally getting it right.

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Transparency may have taken a back seat on this diversity drive

MM&M/Publicis Health's first Diversity Survey reveals some notable shifts to making the healthcare industry more inclusive, yet many agencies didn't feel like opening up about their diversity numbers.

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Five things for pharma marketers to know: Monday, June 4, 2018

New study found early-stage breast cancer may not need chemo; Merck's Keytruda succeeds in more studies; Athenahealth CEO faces allegations of inappropriate behavior

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Saturday, 2 June 2018

Teva launches chronic disease patient website Life Effects

The website is part of Teva's rebranding efforts, which began in March.

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This nonprofit wants brands to pressure their agencies to drop tobacco clients

The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.

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AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.

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Five things for pharma marketers to know: Friday, June 1, 2018

Opioid prescriptions drop for fifth year in a row; AstraZeneca reprimanded by U.K. regulator; Samsung partners with Babylon to bring appointments to smartphones.

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Friday, 1 June 2018

45 Motivational Quotes For Every Millennial Still Trying To Figure Life Out

I wish someone would have told me before I started my career that there will be soul-crushing frustrations and soul-smashingly beautiful moments, and sometimes they will occur all at once. Here are 45 riveting quotes that will inspire you to do the work, and keep pushing even on your worst days.

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Joanne Lipman Shares Five Ground Breaking Solutions For Handling Gender Inequality In The Workplace

Joanne Lipman, the New York Times Bestselling Author Of 'That's What She Said' Shares Five Key (Actually Six) Solutions For Dealing With Complex Gender Equality Workplace Issues

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WorkdayVoice: Pay-for-Performance and the Science Behind What Motivates Us

Today’s pay-for-performance model is based on the belief that people who perform should get paid more, but research shows that the relationship between pay and performance isn’t so simple. Spoiler alert: it’s no longer just about the money.

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It's Not Liberal Arts And Literature Majors Who Are Most Underemployed

According to a new study on underemployment among college graduates, there are far more underemployed graduates in business and health care than liberal arts or literature.

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Increase Employee Productivity By 50% With This One Tool

Releasing resistance is a powerful way to increase our emotional agility and increase our productivity. Discover how one brain-based tool empowers you to quickly shift out of resistance so that you can focus on what moves the needle.

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Time To Put More Thought Into Artificial Intelligence

AI isn't really 'intelligent' until we find intelligent ways to apply it to the customer experience.

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UNICEF USAVoice: Separating Migrant Children From Their Parents At The Border Is Wrong

UNICEF USA is calling on America to urgently revise its strategies for protecting children at the border. Children should not be punished for seeking protection and a refuge from conflict and poverty.

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Industry Leaders Reap All Benefits From AI, Big Data and Robotics. So How Can SMEs Stay Relevant?

The bulk of gains of advances in AI, Big Data and Robotics goes to the 20% industry leaders in each industry. How can SMEs and Startups stay relevant? This article explores 5 answers.

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Dollar Shave Club Founder: Why Life Is Defined By Choices

Dollar Shave Club Founder, Michael Dubin, suggests the choices we make are the most important tool we have to build the career (and life) we imagine.

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Millennials' Optimism Could Strengthen The Backbone Of The Economy: Small Businesses

In a recent study, The UPS Store found the American dream of opening a small business is still very much alive and well with 66% of respondents wanting to open their own business in the future.

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The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."

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One-word answers with Publicis Groupe chairman Maurice Lévy

The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.

from Most popular articles from Medical Marketing and Media https://www.mmm-online.com/one-word-answers-with-publicis-groupe-chairman-maurice-lévy/article/769716/

Terry Savage: What Cannes should and shouldn't be

"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.

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Five things for pharma marketers to know: Thursday, May 31, 2018

FDA approves first artificial iris; Trump expects voluntary drug price cuts; Novartis' head of oncology departs.

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Is Voice Set To Be The Next Big Thing In Marketing?

The use of voice technology is in its infancy across the board. But it may be poised to have a major impact on the world of marketing and advertising.

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SAPVoice: Five Ways To Build Ethical, Sustainable Supply Chains

Experts at during the recent SAP Ariba Live event shared how buyers can build their company’s ethical, sustainable supply chain.

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4 Ways Brands Can Get More Amazon Product Reviews - Without Breaking The Rules

Verified product reviews help generate sales on Amazon, but it’s impossible to get reviews without sales. This vicious cycle can pose a challenging problem for many brands. Fortunately there are strategies available to help national brands level the playing field against fake reviews.

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Why Your Job Interviews Are Probably Worthless -- And How to Fix Them

Companies spend many hours and hundreds of thousands of dollars recruiting new hires. Don’t waste that time and money on weak interview habits.

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Insurers Will Be Hard-Hit By Climate Change But They're Not Investing In The Low-Carbon Economy

Climate change poses a severe threat to insurers, both in terms of the amount it may have to pay out to policyholders and in reducing the returns on their investments, yet they have failed to move their investments from high- to low-carbon companies.

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How Shine's Founders Built A Self-Care Platform With 2M Subscribers

Every morning, the Shine team sends a motivational text message with research-backed self-improvement content. Since their official launch in April 2016, the duo has grown the community to 2M, created an accompanying app and raised $8M in venture capital. Here's how they did it.

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5 Hacks To Get Better Sleep And Better Performance At Work

A way to combat a mind that just won’t quit is by eliciting a relaxation response.

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How Being A Diplomatic Negotiator Helps This CEO Raise Millions

Is being diplomatic really about being nice or being strategic? Madalene Xuan-Trang Mielke, President and CEO of the Asian Pacific American Institute for Congressional Studies, shares her wisdom on how diplomacy is a key leadership skill that has helped her raise millions.

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