Less Cow, More Cowbell - Lessons On Differentiation From Polar Bears, Zebras, And Peacocks

Few companies achieve competitive separation because they define their strengths and weaknesses using the same measurements as their competitors. This leads to homogeneity. This post is the first in a seven-part series that outlines how brands can differentiate to stand out in a sea of sameness.

from Forbes - Leadership http://bit.ly/2GVHcND