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Tuesday, 1 May 2018

How One Marketer Launched a New Product in The Age-Old Spirits Industry

The Cooper Spirits Company's Marketing and Innovation SVP Robyn Greene is responsible for launching the Slow & Low “Rock and Rye” canned cocktail, a trailblazer in the category of mixed drinks sold in a cylindrical aluminum container. She shares her seven tips for marketing success.

from Forbes - Leadership https://ift.tt/2jhULf6

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