Source: www.thedrum.com --- Monday, September 25, 2017
The hashtag #TakeAKnee – and variations like #TakeTheKnee, #TakesAKnee and #TakeAKneeNFL, which show solidarity with NFL players protesting the National Anthem – were used more than 1.6m times in the past week – including 1.53m mentions in the last three days. That’s according to social media monitoring firm Brandwatch, which noted the most recent New York Fashion Week, which is an inherently social event, generated only 755,000 mentions on Twitter and Instagram over eight days. In addition, Brandwatch said #TakeAKnee has accumulated more than 3bn impressions -- and #TakeTheKnee has more than 1.6bn. By way of comparison, social media analytics firm Talkwalker found there were more than 4m social posts “related to the NFL and the National Anthem,” including 2.4m with #TakeAKnee and 1.2m with #TakeTheKnee. Brandwatch said the sentiment of these tweets is 75.3% negative – because in large part the mentions focus on Donald Trump . And that, in turn, is because in a speech on Friday, Trump said , “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, ‘Get that son of a bitch off the field right now. Out! He’s fired. He’s fired!’” Trump then reinforced his point on Twitter : If NFL fans refuse to go to games until players stop disrespecting our Flag & Country, you will see change take place fast. Fire or suspend! — Donald J. Trump (@realDonaldTrump) September 24, 2017 The flag brouhaha started l ...
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