“We were a bunch of geeks who saw the chance to fix a broken marketplace, and then woke up one day to find ourselves booking an average of a million+ rooms,” said Pepijn Rijvers, Booking.com’s CMO. “ “We believe we can double or triple that daily volume, and we’ll do it by broadening and deepening our engagement with our customers.” The brand’s global dominance cannot be overstated: It works with approximately 800,000 partners, offering an average of 3 room types, 2+ rates, 30 different length of stays across 365 arrival days, which yields something north of 52 billion price points at any given time. At least 80% of the resulting bookings are done with no/low cancellation fees, and its 600 engineers roll out an average of 40 changed or new code every day to test ways, as Rijvers calls it, “to drive frictionless experiences.” Booking.com sees this vast platform, and the talent that has built it, as the basis for moving beyond performance marketing, and innovating its engagement with travelers.
from Forbes - Leadership http://ift.tt/1JryDlw
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