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Wednesday, 25 November 2015

How To Sell Almost Anything

My colleague Fred Allen went to a Best Buy store in Manhattan intending to buy an iPad. No sooner had he located the device than an eager salesperson approached and tried to persuade him to buy an extra gadget and a monthly data plan that offered perpetual 4G Internet access. The staffer asked no questions and exhibited no curiosity about how Fred was planning to use the device. “I got out of there as quickly as I could,” Fred says. “I went to the Apple store, where no one would bother me and I could make up my own mind.”

from Forbes - Leadership http://ift.tt/1kRzAzG

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