The Impacts of Donald Trump's Marketing Campaign

Last week, an article on Forbes asked if Donald Trump could “spook” financial markets in 2016. It stated that Trump could possibly be a main cause of volatility in the financial markets during the first part of the New Year. The press on Trump has been rampant; while he has gained many followers and dominated many aspects of the polls – he has also lost former supporters and business partners. The increase of volatility in the markets was more than just speculation; the leader of one of the world’s largest independent financial advisory organizations proclaimed it. Among the many anticipated impacts, the spike of Trump’s poll rating is expected to cause waves in the market place. Nigel Green, Founder and CEO of deVere Group, also made the assessment that the U.S. Republican presidential candidate would cause disruptions in the financial markets. Green’s assessment followed Trump’s proposed ban of allowing Muslims to enter the United States. The CEO believes that Trump’s radical views will cause investors to be weary. Interestingly enough, rather than being frightened or otherwise dissuaded by the enormity of criticism he faces, Trump appears to be thriving off of it. Thus, between now and the election dates in July, it can be expected that Trumps behavior and rash statements will continue. Incidentally, the UK is currently protesting Donald Trump’s proposal by starting a petition titled “Block Donald J Trump from UK Entry.” The petition has been signed by over 560,000 people and will continue to grow as it runs through June 2016. Despite allegations that Trump is a racist and a bigot, the facts are the facts – there is every bit of possibility that the multi-billionaire will be sitting in the oval office next year. This is especially surprising given where he stood in the standings relatively recently. Trump did not start out as a top candidate. When he entered the political arena, his chances of winning were less than 1%. Now however, he is close to winning the republican nomination, and is winning the board across many metrics. The question many of us are asking is: given Trump’s campaign so far, what are the implications for the financial markets? It has been observed in the past that extreme political candidates can “spook” investors and have a significant impact on the market. By investigating how many marketing partners Donald Trump has, and looking at the global relevance of his impact, we can get a clear view of what might lay ahead. Here are three examples of how much marketing power Donald Trump has, and the impact this will have. History Shows That Trump’s Campaign Will Have an Impact

from Forbes - Leadership http://ift.tt/1PncLh0