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Wednesday 26 October 2016

Apple CEO Tim Cook got testy after an analyst asked him if Apple has a 'grand strategy' (AAPL)

Source: uk.businessinsider.com --- Tuesday, October 25, 2016
Apple may have hit its targets in its fiscal fourth quarter, but investors are clearly not dazzled by the shrinking shipments across all of the company's key product lines . Shares of Apple fell about 3% in after hours trading on Tuesday. And CEO Tim Cook struggled to convince Wall Street that the company was poised for a new growth spurt. But the moment that best defined the company's current predicament came during the conference call on Tuesday, when Apple CEO Tim Cook fielded a remarkable question from an analyst and reacted in what can best be described as a defensive manner. The analyst started by pointing out that Apple hasn't released a major new product in a while, and then asked: "Does Apple have a grand strategy for the next 3-5 years? I know you're not going to tell us, but do you have one?" Cook responded by saying: " We have the strongest pipeline that we've ever had and we're really confident about the things in it but as usual we're not going to talk about what's in it " The "strongest pipeline" phrase was standard Apple boilerplate language for these kinds of questions. But it was hard to miss a sense of annoyance in Cook's voice, especially when he didn't follow-on with any other comments, if even just some more platitudes about how focused on innovation Apple is. Then something really interesting happened. The unthinkable question The analyst followed up by pressing on whether Apple has a grip on its strategy o ...



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