During the Cannes festival, I sat down with Hershey's Ronalee Zarate-Bayani and Charlie Chappel. In 2014, the 123-year-old Hershey Company updated its corporate brand, unveiling a fresh new logo aimed at reflecting the confectioner’s rich history alongside its status as a modern, global company.
from Forbes - Leadership http://ift.tt/2ttpj4v
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