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Saturday, 1 July 2017

Modern-Day Alchemists At The Hershey Co.: Crafting Consumer-Owned Brand Stories

During the Cannes festival, I sat down with Hershey's Ronalee Zarate-Bayani and Charlie Chappel. In 2014, the 123-year-old Hershey Company updated its corporate brand, unveiling a fresh new logo aimed at reflecting the confectioner’s rich history alongside its status as a modern, global company.

from Forbes - Leadership http://ift.tt/2ttpj4v

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