So, what did Roger Federer do, to reinvent himself – to go from unbeatable to beatable and back again? He did four things all smart brands do in their quest to take on changes in the marketplace - and in their businesses - in order to successfully shift ahead of the competition.
from Forbes - Leadership //www.forbes.com/sites/allenadamson/2017/08/30/4-things-roger-federer-can-teach-brands-about-staying-ahead-of-the-competition/
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