Source: www.sitepronews.com --- Monday, July 31, 2017
The right kind of branding can evoke an immediate, almost visceral reaction within the consumer. Many of us remember how it felt to open the box of our first Apple product, and we all know the excitement of coming home to a smiling Amazon box on the front porch. Something common to businesses everywhere is the need for brand recognition, and customized boxes are a great way to get your company’s name out there. In fact, public “unboxings” have become a popular thing to do these days—there are whole YouTube channels devoted to it, with millions of subscribers. So it’s more important than ever to have your packaging be attractive and memorable. Here are five tips for improving the design of your custom boxes. 1. Keep a minimalist approach The best boxes aren’t flashy or colorful. Think about it—Apple is known worldwide for the attractiveness of its products. What is it about them that makes them so appealing to consumers? It’s their simplicity. Minimalist designs feel cleaner, fresher and more modern. It’s an easy way to make your company feel professional and relevant. Steer clear of loud color combinations and overly bold fonts; simple color palettes will do, or none at all. Use minimal pictures and graphics. Get multiple people to look over your design before sending it off to production. Feedback is an important part of the design process. 2. Size matters Design packaging with the product in mind. A huge box for a small handhe ...
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