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Monday 7 August 2017

Ask The CMO: A Conversation With Alan Gellman On Marketing As A Lever of Innovation And Growth

First of all, every marketer needs to be thinking of themselves as a general manager. Many marketers out there just say they're trying to get budget. Their objective should first be to ask themselves am I efficiently driving growth and innovation for my organization.

from Forbes - Leadership http://ift.tt/2wlaXS0

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