You Can't SPIN Email, But You Can SWIM INC (Part II)

In May, when I recommended the book SPIN Selling, I hinted at a problem: SPIN isn’t made for email. Here in Part II, I’ll deconstruct the sales email to fill in where SPIN left off. In homage to SPIN, I’m introducing a new acronym for email: SWIM INC

from Forbes - Leadership http://ift.tt/2u1DUFk