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Tuesday, 30 January 2018

'Be Brave': Leadership Talk With Ex Lidl CMO Arnd Pickhardt

What makes a successful CMO? In this interview series, I’m meeting with leading CMOs to discuss the secrets of marketing leadership—what works and what doesn’t. This time, Arnd Pickhardt, former marketing chief of retail giant Lidl (part of Schwarz Group, the world’s 5th-largest retailer)

from Forbes - Leadership http://ift.tt/2rOELbG

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